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· What are the priority audiences? (Primary & secondary).· What is the purpose of addressing that audience?· What messages are needed to persuade and motivate audiences?· What channels are appropriate?- Interpersonal communication: face-to-face, training, peer education etc- Mass media: radio, tv, newspapers, magazines, video, film, documentary, internet, billboards etc· What are roles and responsibilities?· How to monitor and evaluate promotion?____________________________________________________________________________
